We know how daunting social media can be to navigate. You don’t know which networks are right for your business, you don’t have the time or money to do everything you need to do, and it’s difficult to predict what will work best for your brand.
To help guide you, we asked one of the industry experts at Success Financial to share answers to your top business social media questions. The Success Financial Team is a provider of relevant business solutions and cutting-edge problem-solving techniques that aim to improve professionals at their game. and here’s what their representative has to say.
How many social media accounts do I need for my business?
While most brands have a presence on a number of different social networks, some brands go one step further with multiple accounts on a single network. However, a one-size-fits-all approach rarely works when it comes to social media.
The number of social media accounts you manage should not exceed the capacity of your workforce. If your company/business doesn’t have the funds or capacity to manage multiple accounts then you should focus on that one account.
In the event that your company/business has a large workforce and has the required skills to manage multiple accounts then you could also go for that.
Is Social Media Marketing Important for Businesses?
Yes! Social Media Marketing is very important, most especially in this digital era. In recent times, you can find almost everyone and anything online.
Having an online presence is key to growing your audience and social media marketing helps you achieve this. Also, through social media marketing, you are able to reach people from all over the world thereby removing the constraints of distance and you enjoy an ease of communication.
What kind of content should I share?
The type of content you post should always be tailored to suit the audience you are trying to reach. Social media content is about your audience not your brand.
Therefore, ensure you build your content around these three key aspects, your content should educate, inspire and entertain your audience. It’s all about the audience.
Which Social Media platform is best for Businesses/Brands?
To answer this question, you have to consider two factors:
-Which platform will best help you achieve your objectives?
-What platforms does your target audience use?
Once you have answered this question, before deciding on the best platform for your business, think about the following:
-The platform that your target audience chooses.
-What platform provides you with the tools you need to target your audience?
-Which platform offers cost-effective advertising options?
Do I need to use a content calendar?
You are not required to use one, but it is advisable to do so.
Content calendars are an important aspect of managing social media platforms. Such calendars help you to be organized and to plan ahead.
Having to wait until the last minute to come up with content will leave you pushing out content that is underprepared and that will reflect badly on your business.
It’s a terrific method to develop a consistent brand story while also helping you uncover weak parts in your content.
As we enter a new decade and tech continues to change at a rapid pace, it is important more than ever to keep up with digital marketing trends. Check out Success Financial Team’s blog to stay ahead of the curve.