Category: Marketing

One of the most essential parts of any business plan is the audience. You won’t survive without customers, and finding and connecting with those customers is what advertising and marketing are all about. No matter how solid or innovative your…

Working as a freelance engineering consultant has many advantages for people who have the right skills. Some of these include the ability to choose projects and clients as well as have greater control over their time. On the flip side,…

As a marketer, you obviously want to use acquisition channels that guarantee a return on investment. The conventional ways of marketing products, services, and brands make use of direct and indirect methods of reaching targeted customers. As straightforward as they…

The dynamic thinkers at LinkedIn are rolling out a slew of impressive original features for their exciting company pages — meant to facilitate marketing strategies and improve hiring practices in a way that will leave the competition in the dust.…

Starting your business can be quite an exciting adventure. And you may not know where to start with your finances. According to the U.S. Small Business Administration, most small businesses cost around $3,000 to start. And when it comes to…