The business world can be quite harsh especially when dealing in competitive sectors like that of a dentist or personal injury attorney. Many problems arise when those at a company or business are reactive instead of taking a proactive approach with reducing the likelihood of issues arising. Struggling businesses always seem to be in crisis but there are areas to concentrate on that can help the business in their struggling state. Generating sales usually is an issue with many companies as they already have processes that can be scaled up in the case of a huge client coming on board. The following are areas and tactics that should be focused on in order to get the business out of a slump.
Social Media Marketing
Social media marketing is a beautiful way to get out of a slump as these platforms are free to post on. The right social media team can allow a company to engage with current customers and attract potential customers due to the knowledge they showcase on the account. The company social media accounts should not be used simply to promote and advertise as this can lead to followers unfollowing the account due to it being a glorified commercial. Commenting on current events in a specific niche can be the perfect way to spark conversation with followers. Take the time to put thought into each social media post as any return is a positive one due to publishing being free!
SEO Can Be An Enormous Help
Search engine optimization is a term that all business owners must know as it impacts their business immensely whether they know it or not. SEO is impacted by everything from keywords on the company website to off-site content that the company was mentioned in. A good content marketing campaign with the utilization of social media as mentioned above can help a business climb the search engine rankings. Most people that search for a specific term are not going to go passed the first page if they find what they are looking for on the first. Put together a good search engine marketing campaign to see how climbing search rankings can improve business today.
Outsourcing Certain Tasks
Struggling businesses at times allocate too much money to certain roles that could easily to outsourced for a fraction of the price. Things like data mining should be kept with freelancers as hiring a person in-house can cost as much as staffing an entire overseas team. For those people running small businesses it is important to value time appropriately. If you are a founder and specialize in web development your job should focus around this. Accounting can be outsourced for a reasonable price and allow you as well as other staff to concentrate on the work that are profitable for the business.
Smooth Out The Sales Process
The sales process needs to be as smooth as possible as many people get buyer’s remorse before even signing a contract or checking out on the website. One thing that a company can do to smooth this out is having a client questionnaire that will allow the client to voice their pain points and what they are looking for. Salespeople at times can spend valuable time pitching services or products that do not address issues the client is having. A good CRM system also can be the perfect way to pitch prospects again with the information that you have gathered the first time around. Even the best sales teams can fail if the process is too complicated of convoluted so keep it simple!
As you can see there are different areas of a company to concentrate on when things are not going as planned. Evaluate your struggling company to see what steps can allow the company to thrive again!