If you are trying to attract organic website traffic, then you need to populate your blog with a lot of content and keep adding to it on a regular basis. As the authority of your domain increases, your content has the potential to receive more organic exposure in the search results. While researching keywords and search terms to target is one thing, actually creating the content to publish becomes the most daunting task.
You don’t have to post new content daily, but whatever frequency you establish, make sure to stick with it. Not only does this continually remind Google that your website is updated, causing them to crawl it regularly, but your audience will also get accustomed to your content schedule. To help you source fresh content on a regular basis, use these five tips.
- Use HARO (Help a Reporter Out) to source roundup posts.
HARO is a way that you can submit questions and have experts on the subject reply with feedback and answers. It’s free to join and it’s a great source if you want to conduct in-depth interviews with individuals or include a lot of different points of view or opinions in an article.
It’s a great resource, but since it’s free you will need to be prepared to receive a lot of responses, and not all will be of the highest quality. But, if you are willing to sort through your inbox you can often fid great information to plug into your articles.
- Launch a forum on your website.
How would you like your visitors to create content for you every single day, and have that information attract more traffic and customers? If you start a forum on your website you are providing them with a platform to discuss topics related to your industry and communicate back and forth with each other. It’s a great way to build a loyal community.
It’s really a win-win situation for all involved. You get content that will rank in the search results about highly relevant topics and interests pertaining to your business, and they get a place to communicate with similar people.
- Hire an outsourced content writer.
You probably don’t have time to write blog content because you are so busy working on your business, and that is fine. Very few people do have the time to actually create it themselves, so they turn to a freelancer that is well educated on the subject matter to handle it.
There are a lot of freelance marketplaces, so make sure to take your time to find someone that writes in a way that will reflect nicely on your business. Remember, everything he or he writes is a direct representation of your company, as the reader has no idea it’s outsourced. Don’t be afraid to test multiple writers to find the one who best fits your needs. The odds of finding the perfect person right away are slim.
- Task your team with publishing content.
If you don’t want to outsource or simply don’t have the funds to do it, you can do it in-house if you spread the task throughout your team. This not only gets you the content you need — also, having multiple personalities on your blog that work for your business is a great look.
It is a way for your customers and prospects to get to know you, which helps them feel more comfortable about doing business with you. When they can connect a face and name with a position in the company, it just makes you feel more real to them. Consumers love to do business with companies they feel good about. Encourage your team members to create content and express themselves through it.
- Allow guest bloggers to publish on your website.
If you want “free” content, open up your blog to guest bloggers (as I do here for guest bloggers here). There is an endless supply of niche bloggers that are looking for different outlets to showcase their writing and do a little subtle self-promotion at the same time.
As long as everyone is on the same page, this can work out great. Allow them to include a link to their website or blog in their author profile, and you will find they will continue to provide you with content. Make sure you are strict though, in terms of quality. You don’t want to post garbage because that would be a bad look for your company.
