We know our stuff, but how are we supposed to show it?
In an age where anyone can post anything with little to no expertise, it is increasingly harder to establish ourselves as experts in anything.
But there are ways.
Showcase your knowledge with these four tips.
Blogs are an easy way for readers to gain information and for your expertise to shine. Over 409 million people read blogs each month, and almost 60% of marketers use blogging to gain customers.
With reputable links, optimized images, and the proper content, your posts can also increase your Google ranking, making articles written by you easier for readers to find.
If you’re still looking to establish yourself, consider guest posting on another blog. This is a smart way to extend your reach to further readers.
2. Use Social Media
The various social media platforms also provide opportunities for individuals to share thoughts and research. Sites like LinkedIn, YouTube, and Reddit are especially useful.
On LinkedIn, you can post articles and share them with your connections, making it a useful tool for reaching out to target audiences in your niche. Similarly, sites like Reddit, which are primarily made up of questions and threads, are a must-use. See what questions people are asking about your area of expertise, write articles about them, and then post links to your articles in the threads.
Finally, we can’t forget about YouTube, that social media giant that recorded 1.8 billion logged-in users monthly in 2018.
Videos are easy to watch and faster than reading, making them the desired mode of information for younger generations. If you want your expertise to be heard, consider posting videos to YouTube.
There is a saying that those who can’t do teach, but history proves otherwise. Very successful individuals—Sting, Sheryl Crow, J.K. Rowling, and Stephen King, to name a few—were or later became teachers.
Teaching can be limited to daily lessons with employees or might be as intense as conference speeches or part-time positions at schools. It can even include information on websites.
If you are teaching others, you demonstrate an in-depth knowledge of your subject and a passion for helping others.
4. Write a Book
Writing a book indicates you’ve dedicated yourself to thorough research. And it’s easy to self-publish a book today or promote a free booklet on Amazon.
Plus, who doesn’t want to say, “I’m an author”?
Transform From Informer to Expert
“Sharing useful knowledge with others impacts lives,” states a representative from Birth Injury Lawyers Group, a law firm that aids parents whose children suffer from birth injuries.
Having others regard you as an expert takes time, patience, and practice. Although it might seem that the number of voices today mute your voice, there are ways to be heard above the crowd.
Choose the path that’s right for you, but don’t forget to have fun along the way.